Genesis Is Going Very Electric, Very Soon


Genesis going electric

Hyundai’s luxury brand pledges to stop releasing new ICE-powered models in 2025.

Genesis will lead Hyundai’s electrification efforts, Takata airbag recalls are still a thing and, surprise, the Tesla Roadster has slipped back another year. All this and more in this Thursday edition of The Morning Shift for September 2, 2021.

1st Gear: Genesis Isn’t Waiting Around

Automakers are busy making projections that they’ll stop selling gas-powered vehicles by maybe 2030 or 2035. Genesis in now among them. As a very young brand with just five models on sale in the United States, it doesn’t have a lot of history or buyers entrenched in the brand to please. It’s pretty much free to go in any direction it chooses, when it chooses. Starting in 2025, it’ll stop bringing new ICE cars to market, it announced Wednesday. From Automotive News:

Hyundai Motor Group’s top-shelf brand said that all new vehicles will be electric from 2025 under a dual-pronged approach that focuses on full-electric vehicles and hydrogen fuel cells.

The company will drop internal combustion technology from new models beginning that year, meaning Genesis will also bypass hybrids and plug-in hybrids, spokesman Jee Hyun Kim said.

By 2030, the global lineup will consist of eight EV and fuel cell models, he said. Around that time, Genesis plans to achieve worldwide sales of 400,000 vehicles a year. As recently as late 2019, Genesis was expecting annual sales to crest at 100,000 for the first time.

The report notes that Genesis shifted 128,365 cars in 2020. Last year was Genesis’ first in which it offered an SUV — the GV80 — and this year, the company added the GV70. The weird-looking GV60 is next, and will represent the brand’s first EV. Now that it finally has a couple SUVs and crossovers under its belt, I imagine Genesis is well on its way toward that 400,000-car goal. Unfortunately, it doesn’t change the way I feel about the GV60, which is that it looks like the automotive equivalent of a naked mole rat.

2nd Gear: NHTSA Is Probing Tesla Over That Autopilot Crash With a Police Car In Florida

Last Saturday morning, a Tesla Model 3 in Orlando collided with a parked police car while Autopilot was enabled. The National Highway Traffic Safety Administration opened a probe into crashes between Autopilot-enabled Teslas and emergency vehicles last month. The department added this one to the list on Tuesday, making for the 12th incident on the books. From Reuters:

The National Highway Traffic Safety Administration (NHTSA) on Aug. 16 said it had opened a formal safety probe into Tesla driver assistance system Autopilot after 11 crashes. The probe covers 765,000 U.S. Tesla vehicles built between 2014 and 2021.

The 12th occurred in Orlando on Saturday, NHTSA said. The agency sent Tesla a detailed 11-page letter on Tuesday with numerous questions it must answer, as part of its investigation.

Like with the latest crash, most of them have happened in dark conditions according to the NHTSA. As part of the probe, Tesla is asked to explain how its software is designed to respond to emergency vehicles and hazard alerts like cones, lights and flares.

Tesla is required to disclose any adjustments it plans to make to Autopilot over the next 120 days, Reuters reports. The company must also answer the NHTSA’s questions by October 22, or risk fines up to $115 million if it doesn’t respond.

3rd Gear: Volkswagen’s Latest Takata Settlement Is Worth $42 Million

Supposedly, every vehicle with a Takata airbag inflator has been recalled. But millions of those cars are still driving around with potentially faulty inflators and automakers have struggled to get them into service — Volkswagen included. From Reuters:

Volkswagen’s U.S. unit has agreed to a $42 million settlement covering 1.35 million vehicles that were equipped with potentially dangerous Takata air bag inflators, according to documents filed in U.S. District Court in Miami.

The settlement is the latest by major automakers and much of the funding goes to boosting recall completion rates. To date, seven other major automakers have agreed to settlements worth about $1.5 billion covering tens of millions of vehicles.

According to court documents, it’s estimated that 35 percent of the inflators in question in Volkswagen and Audi cars have not been replaced. The main purpose of this settlement is to cover out-of-pocket expenses like rental fees, or cover for wages lost while owners are without their cars.

4th Gear: 2021 Imprezas Recalled For Welding Issue

Speaking of recalls, Subaru will soon reach out to some owners of 2021 Imprezas due to an “improper weld” on the car’s front driver’s side lower control arm. Some 802 vehicles are reportedly affected. If the weld breaks, it could cause the tire to partially detach and strike the inside of the wheel well. From Automotive News:

Subaru on Wednesday said the improper weld is near a connection joint between the lower control arm and the crossmember, and could lead to a partial separation of the two components.

Subaru says it has received no reports of crashes or injuries related to the defect, but is warning owners to have their vehicles checked by Subaru dealers to see if the lot number stamped into the control arm is part of the recall. If it is, consumers are being told not to drive the vehicle until it is repaired.

Subaru will notify owners by mail, but if you’re wondering if your Impreza might be affected and would rather not wait to know for sure, you could visit the NHTSA’s recall tracker or Subaru’s website, enter your car’s VIN number, and find out.

5th Gear: Tesla Roadster Delayed

The Tesla Roadster was announced in 2017. Lots of people made deposits. Then thrusters were added as an optional extra for some reason. Then Elon Musk said around the middle of last year that Roadster production would begin basically now, during mid-to-late 2021. On Wednesday, Musk tweeted that the production target’s been pushed back to next year, and the cars will reach buyers in 2023. The reason? The chip shortage!

I know automotive manufacturing is wholeheartedly broken right now, but considering the Roadster was announced four whole years ago, the “oh, us too” excuse doesn’t quite sound so convincing. I do believe the Roadster will eventually be a real thing that really exists. Because Tesla felt it necessary to announce the car extremely early for some reason, now it feels like vaporware. It’ll continue to feel like vaporware until it’s proven to be otherwise.

Reverse: Let’s Go See The ‘Vettes

The National Corvette Museum in Bowling Green, Kentucky opened its doors on September 2, 1994. 120,000 visitors reportedly attended its grand opening during its first weekend. I learned about the existence of this museum the same way I figure a great many people did: when a sinkhole opened up underneath it in 2014 and swallowed up a bunch of cars. Thankfully the Corvette Museum bounced back, and here’s something else: you can actually tour the sinkhole itself from your web browser, right now, in 3D. I’m not kidding.

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