Rivian’s appearance at Amazon’s tech-focused re:MARS event this week drew some more attention from the celebrity crowd. Former NBA player Shaquille O’Neal paid a visit to the all-electric startup’s display and surprised onlookers by fitting his 7’1″, 300+ lb frame into the R1T pickup truck. “Shaq fits,” CEO RJ Scaringe tweeted after with a photo of the superstar in the driver’s seat.
Shaq himself posted a video of the event on his Instagram account. Rivian’s team is seen in the background, seemingly proud to have yet another celebrity take notice of the amazing work they’ve done with their vehicles. Singer Rihanna attended the company’s local invite-only preview before its appearance at the New York International Auto Show in April.
As the event was only for the pre-order community, i.e., those who have put down reservation deposits for one of Rivian’s R1T trucks or R1S SUVs, Rihanna’s particular interest in the electric adventure vehicles is clear – she wants one.
Another major figure to visit Rivian at re:MARS, albeit not a surprising one given he’s the CEO of Amazon, was Jeff Bezos. In a video posted to Twitter, he’s seen walking around the event and having a look at all the tech on display.
“Got a chance to scout some of the cool tech at the first #reMARS event,” he posted, tagging Rivian and the other companies featured in the clip. During Amazon’s all-hands meeting in March, Bezos stated that he is fascinated by the emerging trends in the auto industry and referred to Scaringe as “one of the most missionary entrepreneurs [he’s] ever met.” Amazon invested $700 million dollars into Rivian during a funding round earlier this year.
Amazon’s re:MARS 2019 event is an information and networking conference sponsored by the online retail giant focused on artificial intelligence (AI), robotics, and other related Earth and space technologies, including self-driving. The latest research, scientific advancements, and industry innovations are shared during four-days of networking, keynotes, and information sessions. This was the first year for the event and it took place from June 4-7 at the Aria Resort & Casino in Las Vegas, Nevada.