The world market for water and waste water amounted to $533 Billion US$ in 2011. The markets are expected to expand further with high growth rates to $674 Billion US$ by 2015.The market figures are for the whole value chain. The regions, technology and consumer segments differ, as well as profit potentials for single markets and companies.
2011 revenues were in excess of US$530 Billion. Broken down by sector:
- Services 60 %,
- Equipment 26 %,
- Chemicals 2 %,
- Others 12 %.
- Bottled and Bulk Water Market exceeds $90 Billion USD
- Water treatment segment has an especially high growth rate.
The drinking water market worldwide is dominated by communal companies, which belong fully or partially to the states, as well as by big multinational corporations. This sector of supply is dominated by about 20,000 companies worldwide. A further concentration into big corporations is expected also in the process of privatization due to high investments and operating costs.
Drinking water markets provide very limited profit potentials (less than 12%), on the other hand it is a long-lasting market with small year fluctuations. Companies and public institutions, that combine drinking water with other utilities like waste water and energy, are fully capable to gain a higher return of more than 15%. The highest growth rates are expected in Asia, especially in China because the state has launched public programs to improve the drinking water situation in the next 5 years.
The public drinking water supply has grown with an average annual rate of 9% and high investment in this field is expected. The World Bank has granted an investment of over $450 Billion US$ for the next 10 years. For over one third of the world population, especially Africa, South America and part of Asia, the drinking water is both a quality and supply shortage problem.
Water markets are local markets but to be successful as an international company, a company will need to serve and work in most important markets worldwide. Over the next 50 years – despite the risks cited, there is a sharp increase in the demand for efficient irrigation technologies, seawater desalination and sewage treatment facilities, technical equipment (e.g. pumps, compressors and fittings), filter systems and disinfection procedures.
New technologies and converging technologies (especially in domestic and residential markets) hold the greatest potential for successful disruption in the marketplace.
In the field of waste water, i.e. clarification of waste water, the situation has improved slightly. Worldwide, 14% of all waste water in the year 2013 was purified. At the bottom of this development list are South America and Africa with less than 2% waste water purification.
The most influential factors are population development, increasing demand for food (and thus demand for water), urbanization, germination, pesticides, nitrates and above all resistance to antibiotics in surface water in the industrialized countries.
Goals of the Report
The study provides a foundation to gain information about trends, opportunities and risks and to evaluate initial situation and further development as well, identifies and evaluates the growth and profit opportunities within the segments of technologies/markets and value chain. It deals with the following technology sectors:
- Drinking water, water desalination
- Water treatment/water purification
- Treatment of waste water in industry and municipality
- Energy in the water industry
- Automation, E-Technique and Services in Water Market
- Emerging membrane technology
- Emerging desalination
The Helmut Kaiser Consultancy has completed a study that researches and valuates the development of the world markets, single consumer sectors and technology segments. The highest growth rates are in sectors mineral and bottled water, this markets are expected to double from 2015. In this sector 8 companies are dominating worldwide with a market share of 20%. The global market for table water will show a stable high growth rate, because of the many looming challenges for public drinking water most notably, low quality and serious supply shortages.
The report is arranged by sectors and can be obtained either completely, or each sector separately. The markets are presented by countries and regions, as well as by market segments. The report also provides an analysis and profiles, (as well as presentation) of the leading water companies (more than 1500) that are quoted on the stock exchange and their factors of success and technology portfolio. This recent study has been completed to help identify the profitable markets and develop a strategy for future strategic market participation.
For more information: The Helmut Kaiser Consultancy Group (www.hkc22.com )
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